Whether you are a self-publisher, a new business that needs a business card, or a business marketing their products straight through the mail, you will need to hire the services of a printer. The question is knowing which printer is best for you and your printing requirements.
Printing has come a long way since Benjamin Franklin's press. The printing business changed by inventing faster, and better equipment. It is also fragmented. Customer needs are so various today that it is impossible for any one printer to be all things to all people. Today you can have your work printed by:
Laser Printer Price
Small offset printing: quick print, 1/color, 2/color Mid-size offset printing: full color, brochures, booklets Large offset printer: large quantities, magazines, books, newspapers Rotogravure: very large runs in the millions Digital: short run color Thermography: short run, raised images Foil Stamp, Foil Emboss, and Blind Emboss: creates non-ink effects P.O.D, Printing on Demand: micro-book runs Ink-jet, Laser printing: usually in-office equipment Silk screen: clothing, labels, non-flat or unbendable surfaces Jet Press: envelopesPrinters have to pick what shop they want to service. Some specialize in business cards. Others do flyers, and still others print books, some print movie posters, there are printers specializing in gift wrapping paper. Anyone you can think of with ink on it requires a printer, and probably a printer with unique equipment. The midpoint Customer has no way of knowing which printers do what. Even the yellow pages only offer marginal help.
Unless you are firmly grounded in the dissimilar methods of printing, and which ones you need, and when, you will have to get some help. Luckily, customers don't have to meander aimlessly. There are three ways to get assistance. The first formula is you can go right to the printer and deal directly. This is good if you know the right one to go to. The second formula is to work with a printer's covering sales representative. Print Reps are trained to know the capabilities and limitations of their business and can be a good resource, if you keep in mind that they are paid to bring work into their single company. The third way is to apply the services of a print broker. Print brokers are independent and are free to help you get your job placed with the right printer, at the right price.
Which of the three is best for you? This decision falls firmly in the lap of the customer. Selecting wisely can make huge differences in cost, quality, and service. pick wisely.
Related : printer ink toner peaxwaterproofcamera pictureframesmicels
ไม่มีความคิดเห็น:
แสดงความคิดเห็น